Nine questions to assess your church’s digital presence
Edited extract from ‘Church Online: Websites’, available here:
Before you set out to create or overhaul your church plan for websites and digital communication, there are nine strategic questions which can form the foundation of a long-term plan.
The first is this: what is our current reality?’ Here are nine questions to get you started:
- Are we registered on any directories, for example, ‘Find a Church’?
- How would we describe the people most likely to be looking at our website? What do we know about them?
- What budget could be released? In one amount or monthly?
- If we have a website, do we really know how to edit it, how it is supported, and who is responsible for every aspect of its content?
- Have we looked at every page with a pen in hand?
- Is there anything on there which is out of date? If so, do we know why? What would we do to avoid this next time?
- Do we feel that our website reflects our values and priorities as a church?
- Look at the website from the perspective of a local person who has never been to church and never met a Christian. Is it easy to find out when we meet, who we are, what we believe and what’s going on?
- If we had to justify why we’re putting e ort into this, what would be our answer?
Laura Treneer, Bible Reading Fellowship